The legendary former Ferrari CEO, Luca di Montezemolo,
expressed his dissatisfaction with the new direction the iconic Italian brand
has taken following the development of its first fully electric car, a project
driven by the company's current management within the context of the global
transition to more sustainable technologies.
Montezemolo publicly lamented that Ferrari is moving away
from the principles and characteristics that, for decades, built the
automaker's identity and made it one of the most recognized symbols in the
world of luxury and high-performance motoring.
The former executive hinted at his disagreement with the
design and concept of the new electric vehicle, although he avoided elaborating
on his criticisms so as not to directly damage the company's image. However,
his statements reflected concern about what he considers a loss of essence
within the brand.
"If I were to say what I really think, I would end up
harming Ferrari," Montezemolo commented, while also stating that he feels
sadness about the direction the company is taking, from his perspective. He even
joked that he hoped the famous prancing horse, Ferrari's historic emblem,
wouldn't be placed on that model.
The former president's statements have sparked debate among
brand enthusiasts, automotive industry specialists, and motorsport fans,
especially amidst the industry's growing and controversial shift toward
electric vehicles and policies focused on reducing emissions.
While some believe Ferrari must adapt to new environmental
and technological demands to remain competitive in the global market, others
think the electric transition could alter fundamental elements that have
historically defined the experience and personality of the Italian firm's
vehicles.