Baby boomers move from neutral to very favorable toward President Trump: Quantus Insights

 


President Donald Trump's support among the baby boomer generation has recovered significantly, giving him a boost thanks to one of his most reliable voting platforms as he prepares for the 2026 midterm elections.

In the most recent Quantus Insights survey, Trump's support among baby boomers has moved from neutral to very favorable. Last month, his approval rating among those 65 and older was 49%, with 49% disapproving.

However, this month's data indicates a substantial shift. Trump currently sits at 56% approval and 41% disapproval, representing a net positive of +15 points and a 15-point swing in his favor in just a few weeks.